Lima & Associates



About Lima & Associates

At Lima & Associates, we're devoted to meeting the advisory, accounting and tax needs of small business owners and individuals in Palm Harbor, FL and throughout Pinellas County. Our clients depend on our perfect blend of practical accounting and bookkeeping solutions, quality financial advice, and friendly service, all delivered at competitive rates. We offer money-saving tax planning strategies so you can be confident you’re not missing any deductions at tax time. Whether you’re looking for a full package of accounting services for your small business or are an individual that simply needs income tax return preparation, we're here and ready to help.

Your Local Palm Harbor, FL Firm

As a local business, we care about the community and extend a free initial consultation to anyone interested in learning more about our tax and accounting services. Call us at 727-223-5004 now to schedule your appointment and find out how we can put our years of experience to work for you.

Timothy Lima CPATimothy O. Lima, CPA linkedin

During his over 14 years Big 4 Accounting Firm experience, Tim has served in audit, tax and advisory roles with a focus on entrepreneurial and high growth enterprises across a wide variety of industries. During this time, he assisted numerous clients with capital raises, including completion of initial public stock offerings for four of his technology clients. Tim also has over 10 years business leadership experience through senior management positions he’s held with R.W. Armstrong, a global engineering firm, First Advantage Corporation, (NASDAQ: FADV), a pre-employment screening company, CIC Enterprises, a provider of tax credit and fleet compliance services, and Quantum Health Resources, a chronic disease management and home healthcare provider.

Tim is an executive with expertise in financial and operational leadership, an organized leader with the highest degree of integrity and ethics. He has a proven track record of adding significant value to both growing and troubled businesses and is passionate about providing timely and pro-active value added information and insights to business owners to profitably improve their businesses.

Tim holds a B.S. in Accounting from Indiana University. He is a member of American Institute of Certified Public Accountants and the Florida Institute of Certified Public Accountants.

Tim is a proud husband and father of two sons and a daughter. In his free time he enjoys volunteering in his community, running, cycling, golf, fishing and spending time with his family.


Barbara Lima CPABarbara A. Lima, CPA linkedin
Managing Member

Barb has owned and operated Lima & Associates, LLC for over 5 years, assisting small and mid-size businesses and their owners with their bookkeeping, accounting and tax needs. In addition to her experiences at Lima & Associates, LLC, Barb has more than 4 years of Big 4 public accounting experience with Deloitte and has spent more than 10 years working in accounting leadership roles for the real estate investment companies of Simon Property Group and AIMCO. In her various roles, including as Accounting Manager and Financial Controller over the accounting for more than 200 properties, her experience includes REIT accounting, SEC and HUD reporting, general ledger conversion and handling acquisitions and dispositions of various properties.

Barb has great expertise in accounting and tax, an organized and detail oriented accountant with the highest degree of integrity and ethics. She has a proven track record of providing great service and value to small and mid-size businesses and their owners. She is passionate about providing accurate and timely information and insights to business owners to effectively reduce costs and improve their earnings.

Barb holds a B.S. in Accounting from Purdue University and is a member of the Florida Institute of Certified Public Accountants. She is a QuickBooks ProAdvisor and certified in QuickBooks Online and Desktop.

Barb is a proud wife and mother of two sons and a daughter. In her free time she enjoys volunteering in her community, reading, watching college sports and the NFL and spending time with her family.


Rob MooreRob Moore
Accounting Manager

In a career spanning more than 20 years, Rob has experience in several industries, including distribution & logistics, specialty retail, light manufacturing and media. Serving in various roles, he has worked for some of the most respected companies in those industries, including The Limited (Express), Victoria’s Secret, Jo-Ann Fabrics & Crafts, HSN, Creative Mobile Interiors and American City Business Journals.

Having worked as a controller for several companies, Rob has successfully assisted business owners organize and streamline all aspects of their accounting functions and controls, as well as identifying key performance indicators and providing the necessary timely reporting to monitor these businesses. In addition to the accounting functions, he has experience with inventory management, purchasing and human resources compliance.

Rob holds a B.S. in Business Administration from The Ohio State University. He has experience with a wide array of accounting systems, including Quickbooks Online, Epicor, Peachtree and MAS90. Rob is also a Florida Notary Public.

Rob is proudly married to Christine. Together, they have one son and one daughter. In his free time, he enjoys volunteering in his community, reading, boating, watching college football and spending time with friends and family.


Nancy BraunNancy Braun

Nancy brings over 25 years bookkeeping experience to Lima & Associates. A long-time New York area resident, Nancy resided in New Jersey before moving to Florida three years ago. She has accounting experience with many large corporations and small businesses, having worked in the accounting and treasury departments at companies such as Avis, Harcourt, Brace and Jovanovich. She also has experience in property management in various capacities, from accounting to property management. Prior to moving to Florida, Nancy was the co-owner of a small construction company in which she handled the bookkeeping and office management functions.

Nancy is also an accomplished watercolor artist and applies the same passion for detail in her bookkeeping as in her artwork.